SEO in WordPress: What is it?

Implementing SEO in WordPress and any other web platform is essential today to achieve visibility.

SEO refers to the organic positioning of a website on search engines like Google or Bing, which is primarily based on the content it includes.

Therefore, it is always recommended to have original content, with original photos or videos, as this is what sets it apart when it comes to ranking (of course, we’re talking about quality content that serves people).

When publishing a web page, a post, or a product, you are competing with other similar web pages, posts, or products, and the one with the most significant content (primarily) will appear higher or lower within a search.

However, this content cannot be added in any way; it must meet certain characteristics to be more effective.

For example, a title with a certain number of characters, inclusion of multimedia files, inclusion of keywords, having a meaningful URL, including internal and external links, among other requirements.

There are many tools on the Internet and plugins in WordPress that help optimize post content and, consequently, improve SEO.

Performance

Although content is not the only factor affecting SEO in WordPress.

Currently, some search engines require that the page be optimized and have good performance; in addition to content, they require that the website load quickly.

To achieve this, various performance optimization techniques are applied, such as replacing with lighter images, consolidating and minifying JS and CSS, adjusting fonts, among others.

Aziende Global

If you need to improve the SEO of your WordPress site, visit aziende.global where you will find the best proposals tailored to your needs.